Facebook Advertising

Case Study

SBT Japan - Facebook Ads

SBT Japan. is a well known company with many years of experience in selling Japanese cars to the dealerships and individual customers all over the world. This case study explores how Thunderbolt increased their sales through Facebook Ads

about the customer

SBT Japan is a top automobile trading company based in Japan, serving clients worldwide. To learn more about SBT Japan's credibility and services, you can search for them online or visit their website at www.sbtjapan.com

Objectives

Increased Conversion: SBT Japan aimed to have atleast 7 conversion per month through online advertising.
Optimizing Ad Spend: With a monthly budget of $400, the goal was to maximize the profit return on ad spend (ROAS) by reducing cost-per-lead and ensuring every ad dollar spent contributed to meaningful engagement and conversions.

Challenges

Highly Qualified Leads: Since SBT Japan is B2B and the potential customer is very specific (Car Dealer). We initially had challenges to target the right customer through Facebook Ads. (Facebook Ads are best for B2C but not ideal for B2B).
Limited Budget: Facebook Ads charge more when the lead is hard to find and since our budget was limited. Initially, We had challenges to tackle with the budget issue.

Thunderbolt Marketing Agency

Here’s what we did to achieve the results:

To address SBT Japan’s challenges, a comprehensive and tailored solution was implemented, focusing on enhancing Facebook Ads strategies

Custom Audiences: Hunted Dealers Information from Google manually, collected data on up to 15,000 leads from all main regions (Caribbean, UK, Africa and Bahamas) , and ran ads targeting this custom audience.

Keyword Targeting: Tested ads with different keyword batches to identify the most effective targeting method

our results